The International Consumer Goods Exhibition, Ambiente Fair World, was held in Frankfurt, Germany from February 3rd to 7th, 2023. With a total area of 352,950 square meters, the exhibition center received 4,561 exhibitors from 170 countries and 154,000 professional visitors. This year’s exhibition was unprecedented as Ambiente, Christmas World, and Creative World, the three major themes in the global consumer goods industry, were all featured at the same time. Thousands of exhibitors showcased their products, including cultural retailers from Europe, the United States, Australia, Southeast Asia, and many Chinese cultural export enterprises, including Phoenix Art Materials.
As one of the top ten companies in the Chinese cultural and sports products industry, Phoenix Art Materials participated in the exhibition as an opportunity to seize the market’s recovery and seek overseas orders. On the Lantern Festival in 2023, the company’s deputy general manager, Wu Xiangjun, and several business managers spent the holiday at the exhibition in Frankfurt. This was the first time they had reunited in Frankfurt since three years ago. They demonstrated the resilience and vitality of Chinese cultural export enterprises with their presence at the exhibition.
As a prominent exhibitor at the Frankfurt exhibition, Phoenix Art Materials showcased their new brand image at their special exhibition booth. They presented their popular products such as Phoenix brand picture frames and painting boards, as well as new products such as Phoenix premium watercolors and oil paints. Furthermore, they launched their brand-new brand, ULIO, and its rich product line. The product catalog they brought to the exhibition was distributed entirely two days before the event, and many new products attracted the attention of many buyers with their exceptional design and user experience. Some customers even expressed their intention to cooperate on the spot.
In the global art supply consumer market, Phoenix Art Materials, from Wuxi, China, is known as the “invisible champion of the art supply industry.” This title confirms Phoenix’s success, but also speaks to the company’s history of being an OEM for international well-known brands during their early business stages. Today, Phoenix Art Materials is attempting to break this pattern by stepping out from behind the scenes, taking off the invisible champion’s hat and showcasing their brand image. This exhibition was a significant success for Phoenix Art Materials, as their core brand, Phoenix Art Materials, and traditional products such as picture frames, painting boards, and master-level oil and watercolor paints received widespread recognition. Even the new ULIO brand had an impressive performance.
ULIO products occupied a significant portion of Phoenix Art Materials’ exhibition space, and its diverse product line, innovative design, and excellent product performance attracted the interest of many buyers. Several long-term customers expressed their willingness to become ULIO brand agents in Europe based on their trust in Phoenix Art Materials. For Chinese companies accustomed to OEM production for European and American brands, this is a significant transformation. From products distributed worldwide to a globally recognized brand, Phoenix Art Materials took nearly twenty years to take a significant step forward.
Exhibitions are a barometer of industry trends, especially for global exhibitions such as the Frankfurt Spring Exhibition. The bustling crowd of global buyers and many familiar Chinese faces at this year’s exhibition in Frankfurt was a strong signal of the world’s consumer goods market’s recovery. The strong return of Chinese manufacturing enterprises also brought confidence to the world’s consumer market. Because this time, we really came back!
